Helping founders find their best customers and the message that sells.
I help startups, D2C brands, and small businesses clarify their ICP, sharpen positioning, and build practical marketing systems using research, analytics, and AI-assisted strategy.
Productized strategy, built to be executed.
Clear deliverables and practical roadmaps you can act on immediately, not a long report no one reads.
Download the Free ICP Clarity Checklist.
If you are not sure who your best customer is, start here. This checklist helps you define your ICP, find real customer language, and write a simple positioning statement in 7 days.
- 1. Identify your best-fit customer segment.
- 2. Find pains, triggers, objections, and buying language.
- 3. Turn your research into clearer content and messaging.
Sample strategy projects.
Portfolio samples that show how I think: problem, research, strategy, and a practical deliverable.
NudgeAI Go-To-Market Plan
ICP, competitor gaps, positioning, and a 90-day launch roadmap for a B2B sales intelligence product.
View case study →
Glow & Co ICP & Personas
Audience strategy and buyer personas for a D2C skincare brand, with messaging and content direction.
View case study →
ICP & Buyer Persona Research
A productized research deliverable: pains, buying triggers, objections, competitor insight, and messaging angles.
View case study →A clear process, not a guessing game.
Structured, fast, and built so you can act on the output immediately.
Discover
I review your business, offer, audience, and competitors to find where the real gaps are.
Research
Reviews, competitor scans, and AI-assisted analysis to uncover customer language and intent.
Strategize
ICP, positioning, messaging, and a roadmap mapped to your goals and channels.
Deliver
A practical document and a short walkthrough so your team can execute right away.
Ideas on GTM, positioning & growth.
Practical marketing thinking for founders and operators.
Not sure what your marketing is missing? Find out for free.
Request a free 3-point audit: one positioning gap, one funnel issue, and one growth opportunity, specific to your business.